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Recent Articles

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Packaging Design Wrap-Up: Pop-Tarts launches packaging with typo to celebrate new ‘Unfrosted’ film; McDonald’s uses Happy Meal packaging to raise awareness of mental health; multi-compartment liquor bottle mimics the outline of traditional bottles

Sweet protein brand and manufacturer Oobli, partnering with Grupo Bimbo to integrate sweet proteins as a completely new way to sweeten baked goods; this marks the first time Grupo Bimbo will test sweet proteins in a number of baked goods categories

Zaxby’s announces limited-time launch of the new MrBeast Box meal, developed in collaboration with YouTube personality MrBeast; meal includes chicken fingers, fries, Texas Toast, cheddar bites, two kinds of sauce and a milk chocolate bar

Krispy Kreme President and CEO Joshua Charlesworth announces that company is raising its long-term global points-of-access goal from 75,000 to 100,000; announcement comes amid plans underway to sell donuts in more McDonald's locations

Bimbo Bakeries USA to halt operations at its baking plant in Bellevue, Nebraska, by early July; the plant bakes bread and buns and employs approximately 172 people

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