A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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39.7% of new mortgages in 2023 went to US homebuyers under 35, and 26.5% went to buyers aged 35-44 according to Redfin's analysis of Home Mortgage Disclosure Act data
Published: May 20, 2024 by Business Wire
John Burns Consulting: Four generations of homebuyers have different priorities in home buying; Boomers less motivated to move, Gen X starting to buy move-down homes, millennials moving up from starter homes, and Gen Z compromising to buy first home
Published: May 17, 2024 by John Burns Research & Consulting
Skin-care brand Beekman 1802 partners with influencer marketing platform Traackr, nonprofit Kindness.org to study role kindness plays in social sphere among beauty influencers; Gen Z considers influencers' values as much as their product recommendations
Published: May 17, 2024 by Personal Care
Hershey announces launch of a new, limited-edition KitKat flavor for summer: Pink Lemonade, which company says caters to the tastes of Gen Z and Millennials
Published: May 16, 2024 by PR Newswire
Mintel survey reveals nearly half of US teens ages 12-17 discover new beauty, personal care products via social media, and the US teen consumer is actively engaged with the beauty and personal care product industry through social media content
Published: May 16, 2024 by CosmeticsDesign.com (US)

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