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Trader Joe's launches 16th Annual Customer Choice Awards with 11 categories; voting opens until January 9 with new category for products launched in 2024

Jan 2, 2025 Press Release 2 min read

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January 2, 2025 (press release) –

16th Annual Customer Choice Awards
January 2, 2025

We love a good awards season. It’s so much fun to hear the nominations, guess the winners, and finally see the results once the votes are tallied and the statues are presented. Of course, our favorite contest to follow is Trader Joe’s Customer Choice Awards

For the 16th year in row, we’re asking you to vote for your favorite TJ’s products. This year, we’re including a new category—Favorite NEW product—bringing the total number of voting categories to eleven. (Any product that first became available in 2024 qualifies as a "new" product.) 

Vote by tapping the button below to access the voting form. You have until January 9th to cast your votes, so don’t delay! We'll celebrate the winners together on Monday, January 27th via our Enewsletter, Inside Trader Joe's podcast, @traderjoes Instagram, and traderjoes.com!

*IMPORTANT NOTE: We have retired several Trader Joe’s products from these Awards due to their revered status and consecutive wins over the years. We will no longer be tallying votes made for the following products: Mandarin Orange ChickenDark Chocolate Peanut Butter CupsUnexpected CheddarSoy Chorizo, and Peanut Butter Filled Pretzel Nuggets. But, you can celebrate them now by visiting our Product Hall of Fame—and by purchasing some on the next trip to your neighborhood store.

One form submission per person, please. Voting period ends Thursday, January 9th, 2025, at 9AM (PST). Winning products will be announced Monday, January 27th via our Enewsletter, and on the Inside Trader Joe’s podcast, @traderjoes Instagram, and traderjoes.com.

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