TOKYO
,
July 25, 2022
(press release)
–
Asahi Group Holdings, Ltd.
announces that Asahi Super Dry, one of the five global brands promoted by
Asahi Group
, has launched Asahi Super Dry 3.5%, a new mid-strength* beer with the unmistakable Karakuchi flavor. This offering is the first extension product of Asahi Super Dry brand to be brewed and released outside of its mother market,
Japan
.
Asahi Group
pursues premium beer brand strategies and drives sustainable growth in line with market trends.
Asahi Super Dry 3.5% is brewed and distributed exclusively in
Australia
by
Asahi Beverages Pty Ltd
, a part of
Asahi Group
and the leading beverage company in
Oceania
region. Since launching in 1987, Asahi Super Dry has become Australia’s favorite premium Japanese beer. Now, with Asahi Super Dry 3.5%, Australian beer lovers can enjoy the same crisp and refreshing taste they've come to love while moderating their alcohol consumption. Mid-strength beers are increasingly popular in
Australia
and, with Asahi Super Dry 3.5%, there’s even more reason to enjoy a mid-strength option.
The market for non-alcohol and low-alcohol beverages continues to expand globally and the way consumers are drinking also continues to diversify. By popularizing these products,
Asahi Group
aims to propose appropriate alcohol consumption and new situations in which to enjoy alcohol and provide new choices for people who choose not to drink alcohol. We have adopted targets for the sales composition ratio of non-alcohol and low-alcohol beverages. Especially in
Oceania
,
Asahi Beverages
has upwardly revised its sales composition ratio target for no, low and mid-strength* beers from 25% to 30% by 2025, since the sales in this category have continued to grow and exceed plans. So, the launch of Asahi Super Dry 3.5% in the Australian market will be a positive step to meet consumer demands not only locally, but globally.
Asahi Group
has set the expansion of five global brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell and
Grolsch
as a key strategy. Through the launch of Asahi Super Dry 3.5%, we provide a new choice for those who seek to moderate their alcohol consumption, and deliver on our great taste promise and bring more fun to life.
Source:
Asahi Group
[Category: Liquor/ Wine/ Beer, New Offerings]
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
