August 14, 2023 (press release) –
Retailer joins forces with Poker Face star Natasha Lyonne to Showcase Power Suit Styling and Encourage Customers to Share their Fashion Finds
Old Navy’s newest campaign is all about pants and compliments. “Thanks, It’s Old Navy,” starring Poker Face’s Natasha Lyonne acknowledges that taking a compliment can be hard, and that accepting one with confidence does not always come naturally. The brand embraces this relatable struggle as Natasha navigates the humorous internal angst, deflection and sometimes awkwardness one often experiences when receiving a compliment - before pulling it together to declare “Thanks, it’s Old Navy.”
Highlighting fall styles, the campaign zeroes in on Old Navy’s hero elevated styles that play up the brand’s renewed focus on fashion. Dressed in head-to-toe Old Navy, Natasha turns heads wearing two of the brand’s best-selling pant styles – the Pixie Pant and the Taylor Pant – eliciting style compliments from passersby.
Natasha brings her iconic style and disarming wit to the campaign, showing off a fresh way to style the classic “power suit” with bold monochromatic hues and elevated prints. With almost 4,000 5-star reviews, the Pixie Pant is a longtime customer favorite, while the newer Taylor Pant style offers a relaxed-yet-polished take on the tailored trend. Coming in under $60 each, Old Navy is encouraging customers sporting these styles to prepare to rock the inevitable compliments with a simple and confident, “Thanks, it’s Old Navy.” As an accessible brand that democratizes style, Old Navy’s message promotes anti-gatekeeping and encourages customers to share their own fashion finds.
The two TV spots will run in rotation from August 13 through October 7. Check them out [here] and [here].
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,200 stores around the world. For more information, please visit www.oldnavy.com.
Contacts:
press@gap.com
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