March 1, 2024 (press release) –
We’re proud to unveil the development of our latest baby care production facility, in Reidsville, North Carolina. The new 430,000-square-foot, state-of-the-art facility is our tenth plant worldwide and second plant in the United States. The site will specialize in the production of high-quality baby diapers and pants. This expansion gets 2024 off to a great start and reinforces our commitment to innovation and growth in serving the needs of customers worldwide.
Focus on the customers
“People often asked me when I would be establishing a baby products plant in the USA- and I’m very happy to say that the time is now,” says our CEO, Bart Van Malderen. “In 2023, we reached in excess of €1.2 billion in sales, but we’re eager to keep growing. The next step we’re taking towards further growth is to open a baby care products plant in North Carolina. With a localized manufacturing presence, we can support faster product development for our USA customers and empower them with an unparalleled speed to market.”
The move is part of our strategy to follow our customers: it is answering the increasing demand for baby care products among our valued North American customers and serves as the perfect addition to our plant in Wisconsin, which has served as the bedrock of our incontinence products business in the USA for seven years.
Innovate to protect
Our mission and vision of Innovate to Protect has shown us the way to strong growth. From product innovations like our channel technology, optimising product performance while using less but more advanced materials and developing sustainable packaging solutions, we combine customer focus, sustainability, and innovation in everything we do.
By continuously exploring market trends, listening to our customers, and building long-term partnerships, we create opportunities and make the way for an innovative and sustainable future. Together, we can achieve great things. With our eco-friendly vision and practices integrated into every aspect of our operations and product lifecycle, we are not just building products; we are building a better future for generations to come.
The Growth of Retailer Brands
The retailer brand sector of the market has seen significant growth in recent years, driven by enhanced product quality and range, positioning and innovation levels, in addition to sustainable solutions, all designed to compete directly with the national brands. Retailer own brands have become the perfect answer for consumers who are looking for value for money without compromising on quality. Drylock Technologies is the ideal partner for realizing this growth with exceptional baby and adult care products.
Significant New Job Opportunities
We have great expectations and ambitions for the new site: which will greatly benefit Drylock’s USA customers and end-users. The new facility will create significant employment opportunities for the Reidsville region, with some 300 direct positions, in addition to which there will be significant supporting jobs created in the local area.
Drylock will be looking for a lot of motivated colleagues that want to be part of an innovative, family-owned company that firmly believes that the future is green.
Visit www.workatdrylock.com to discover our career opportunities worldwide.
A Warm Thank You
We want to extend a heartfelt thank you to the city of Reidsville, governor Roy Cooper and the state of North Carolina for their support. In addition, we want to thank our customers, suppliers and colleagues worldwide without whom, none of this would have been possible. Thank you, and keep your eyes peeled for more news!
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