Industry Intelligence Inc.
Brand Guidelines
A comprehensive guide to our visual identity, voice, and values that shape how we present ourselves to the world.
Introduction
For over 25 years, Industry Intelligence Inc. has been a leader in delivering relevant market intelligence solutions across various industries. Our brand represents trust, innovation, and expertise. This document outlines the visual and verbal elements that constitute our brand identity, ensuring a unified and professional presence in all interactions.
Brand Core
Mission Statement
To provide business professionals with relevant, actionable market intelligence that empowers informed decision-making and fosters business growth.
Vision Statement
To be the leading provider of integrated market intelligence solutions, enabling companies to navigate complex market dynamics with confidence.
Brand Values
Innovation
Continuously evolving to meet the changing needs of our clients.
Integrity
Maintaining the highest ethical standards in all our operations.
Collaboration
Partnering with clients to deliver tailored solutions.
Excellence
Striving for the highest quality in our services and products.
Brand Identity
Logo Usage
Our logo features a stylized globe with three letter "I"s integrated within it, symbolizing global market intelligence. This emblem is centrally positioned between the words "Industry" and "Intelligence Inc."
Primary Logo (Monochromatic Gray #58595b)
White Version (For Dark Backgrounds)
Logo Guidelines
- Maintain a minimum clear space around the logo equivalent to 20% of its height.
- Minimum size: Print - 0.55 inches (14 mm), Digital - 52 pixels width
- Do not distort, rotate, or flip the logo
- Do not alter colors or apply effects
- Do not use the logo on low-contrast backgrounds
- Do not add shadows, gradients, or outlines
Color Palette
Primary Colors
Charcoal Gray
#333333
Primary brand color
Deep Blue
#003366
Primary accent
Indigo
#4F46E5
Interactive elements
Dark Indigo
#312E81
Hover states
Secondary Colors
Light Gray
#E5E5E5
Backgrounds
Off White
#F3F4F6
Surface areas
Cool Gray
#6B7280
Secondary text
Border Gray
#D1D5DB
Borders, dividers
Accent Colors
Blue
#3B82F6
Links, buttons
Light Blue
#60A5FA
Highlights
Periwinkle
#818CF8
Decorative elements
Bright Indigo
#6366F1
Call to action
Functional Colors
Success
#22C55E
Positive states
Warning
#EAB308
Cautionary states
Error
#EF4444
Error states
Info
#3B82F6
Information states
Brand Gradients
Primary Gradient
135° / Indigo to Blue
Hero sections, CTAs
Dark Gradient
135° / Dark Indigo to Dark Blue
Dark mode elements
Typography
Open Sans (Primary Typeface)
Primary typeface for digital and print communications
Regular weight for body text
Semi-bold for headings
Bold for strong emphasis
Roboto (Secondary Typeface)
Alternative typeface where Open Sans is unavailable
Regular weight for body text
Medium for subheadings
Semi-bold for emphasis
Imagery and Graphics
Style Guidelines
- Use high-quality images depicting data, networks, and global connections
- Imagery should align with the brand palette, using grayscale with blue accents
- Clean, vector-based designs should be used to maintain a professional aesthetic
Brand Personality
Tone of Voice
- Professional yet conversational
- Informative, engaging, and authoritative
- Clear and concise, avoiding unnecessary jargon
Language Guidelines
- Follow standard American English grammar rules
- Ensure industry-specific terms are used appropriately and accessibly
- Maintain a balance between technical accuracy and reader-friendliness
Audience Personas
Target Audience Profiles
Corporate Executives
Seeking strategic insights
Market Analysts
Evaluating market trends and data
Product Managers
Assessing market positioning
Sales Teams
Understanding market dynamics for sales strategy
Customer Journeys
Awareness
Discovery via digital marketing, events, and referrals
Consideration
Engagement with blogs, webinars, and case studies
Decision
Direct consultations and personalized demonstrations
Application Guidelines
Digital Applications
- Maintain a clean, intuitive interface across all digital platforms
- Ensure WCAG compliance for accessibility
Environmental Branding
- Office branding should reflect the company's colors and professional aesthetic
- Event booths should use branded elements to ensure consistency
Legal and Compliance
Trademark Usage
- The company logo and tagline are trademarked
- Proper usage is required to protect brand integrity
Compliance Standards
Adhere to industry regulations in all communications
Internal Brand Engagement
Employee Communication
Employees should align with brand values in internal and external communications
Brand Training Resources
Ongoing training ensures employees represent the brand accurately
Accessibility Standards
- Implement WCAG 2.1 guidelines for digital content
- Ensure inclusivity in brand messaging and design
Crisis Communication Guidelines
Protocol
Establish procedures to maintain brand integrity during crises
Messaging Framework
Provide templates and tone guidelines for crisis communications
Measurement and Evaluation
Brand Performance Metrics
Define KPIs to assess brand consistency and effectiveness
Feedback Mechanisms
Collect and analyze stakeholder feedback for continuous improvement
Contact Information
Brand Management Team
Industry Intelligence Inc.
1990 S Bundy Dr. Suite #380
Los Angeles, CA 90025
Phone: +1 (310) 553 0008
Email: contact@industryintel.com
Website: www.industryintel.com
Social Media Strategy
Platform Guidelines
Content Guidelines