Industry Intelligence
Brand Guidelines
The voice, palette, and visual system behind your AI Workforce. More than a quarter century of curated market intelligence, activated by AI — rendered in one navy, one gold, and one serif italic.
Introduction
For more than a quarter century, Industry Intelligence has built the curated market intelligence that the industrial enterprise — packaging, chemicals, CPG, pulp and paper — runs its business on. With the launch of the AI Workforce, that intelligence now arrives as a coordinated team, configured to each customer's business.
This guide documents the voice, palette, and visual system behind the brand in its current Phase 3 alignment. It is a working reference for anyone — internal team, agency, partner, press — building anything that wears the Industry Intelligence name.
Brand Core
What we do
Mission
Build the AI Workforce that every industrial enterprise can run its market intelligence operation on — configured to the customer's business, grounded in more than a quarter century of curated industry intelligence, and audit-ready at every claim.
Where we are going
Vision
The decision-makers shaping packaging, chemicals, CPG, and pulp and paper run their external intelligence through one source — a private workforce that knows their market before they ask.
Brand Values
Sources or it does not ship.
Every claim runs against the curated source base. Unsourced material is dropped, not paraphrased. Open-web noise is filtered out before it reaches the brief.
Configured, not generic.
The workforce is loaded with the customer's competitors, suppliers, regulatory clocks, and operating geographies before the first brief ships. We do not learn your industry — we start there.
Heritage as foundation.
More than a quarter century of curated industry intelligence. Newer AI competitors wrap the open web; we wrap proprietary intelligence built up over decades.
Decision-ready, not data dumps.
A brief delivers the implication, not the raw input. Format and cadence configured to the person who has to act on it — in the channel they already work in.
Brand Identity
Logo Usage
The wordmark pairs "Industry" and "Intelligence Inc." around a stylized lightbulb monogram. In Phase 3, the wordmark almost always appears inside a white pill on a navy ground — the white surface keeps the mark legible at any size and reinforces the editorial restraint of the rest of the system.
Primary — white pill on foundation
The default for the editorial / cream sections of the public site.
Primary — white pill on navy
The default for hero, footer, and any navy spotlight section. Same pill, same logo — just on a darker ground.
Logo Guidelines
- Maintain at least 20% of the logo's height as clear space on all sides.
- Minimum size: Print — 0.55 in (14 mm). Digital — 52px width.
- Always render the wordmark inside its white pill on the public site. The pill is part of the mark, not decoration.
- Do not distort, rotate, flip, tint, or apply effects to the wordmark.
- Do not place the logo on multicolor or busy backgrounds — only on navy, foundation cream, or pure white.
- No shadows, gradients, or outlines around the wordmark or its pill.
AI Workforce — Unified Identity
The AI Workforce is one team. VORA orchestrates five specialists, but they all wear the same uniform: navy ground, gold accent, serif italic role tag. No per-agent gradients, no per-agent colors. The brand carries the workforce; the specialist name carries the role.
The workforce
One orchestrator. Five specialists.
VORA
Chief of Staff
COMPLY
Regulatory exposure
NOVA
Innovation & R&D
EDGE
Competitive intelligence
ORION
Supply & procurement
VISTA
Demand & macro
Usage rules
- Specialist names render in Signal Gold uppercase Inter, 0.04em tracking, semibold.
- Role tags ("Chief of Staff", "Regulatory exposure", etc.) render in Source Serif Pro italic when used as accent, or sentence-case Inter when used as nav.
- Workforce roster is presented on a navy ground — never on cream or paper, and never with per-agent color fills.
- Gold monogram circles (single capital letter, gold-tint background, gold letter) are the short-form mark when space is tight.
- VORA appears first or center in any roster — specialists follow in the canonical order: COMPLY, NOVA, EDGE, ORION, VISTA.
Color Palette
One ground. One accent. One warm paper. One ink. The Phase 3 palette is intentionally small — restraint is the brand.
Body of brand
Industry Navy
#0B2545
Hero ground, footer, navy sections, primary type.
Trust Navy
#13315C
Aurora gradient mid-tone, panel insets on navy ground.
Foundation
#F5F2EA
Page wash, editorial sections, warm cream paper.
Granite
#1A1A1A
Body text on cream, ink for editorial paragraphs.
The accent
Signal Gold
#C49B53
Eyebrows, monograms, rules, CTAs on navy. Used sparingly.
Gold Bright
#D9B16D
Hover states, ambient accents inside navy panels, serif italic on navy.
Paper
#FFFFFF
Cards, logo pill, paper text on navy. The whitest white.
Aurora gradients
Hero Aurora
radial 90% 65% at 50% -5%
Top-of-page spotlight. Used on the homepage hero and any "this is the start" treatment.
Closing Aurora
radial 85% 60% at 50% 100%
Bottom-of-page spotlight. Mirror of the hero. Used on closing CTA blocks.
Utility — not brand
These are functional system colors for state feedback inside the product. They are not part of the marketing brand and should not appear on public marketing surfaces.
Success
#22C55E
Warning
#EAB308
Error
#EF4444
Info
#3B82F6
Typography
Two faces. One sans for everything structural, one serif italic for the accent line that says "this paragraph matters." No third role.
Primary — structural
Inter
Weights 400 / 500 / 600. Used for headings, body, eyebrows, micro-labels, navigation. Negative letter-spacing on large headings (-0.04em on hero, -0.02em on H2).
Eyebrow · 11px / 500 / 0.18em tracking
Heading · 28px / 500 / −0.02em
Body · 17px / 400 / 1.7 line-height. The standard editorial body size on cream.
Detail · 13px / 400 / 1.55 line-height. Used for matrix detail rows and card descriptors.
Accent — editorial
Source Serif Pro
Italic only, weight 400. Used for pull-quotes, headline accent clauses, sub-headlines, and "this paragraph matters" pull-throughs. Never as body text. Never upright.
"We do not learn your industry. We start there." — pull-quote, 26px / italic
Different configurations. Different briefs. — accent clause, 20px / italic
The gap is not access to information. It is the path from signal to decision. — bridge line, 17px / italic
Supporting — structural labels
Monospace
System monospace stack. Used sparingly for stage labels, format markers, and code-like callouts on dark backgrounds.
STAGE 01 · UNDERSTAND THE QUESTION
FORMAT · 01
Imagery and Graphics
The brand reaches for restraint. Photography is rare; when used, it leans editorial and quiet. Most visual hierarchy comes from typography, gold rules, and editorial spacing.
- Default to typographic visuals — numbered lists, depth charts, hub-and-spoke SVGs, gold-rule dividers — not stock photography.
- Diagrams use Signal Gold strokes at 1.25–1.5px on navy ground, never multi-color.
- If photography is required, prefer single-subject editorial framing — no stock collages, no abstract "data and networks" visuals.
- Foundation cream is the page wash. Navy is the spotlight. Gold is the accent. White space is the loudest design choice.
Brand Personality
Tone of Voice
The voice is the voice of a chief of staff briefing an executive who already knows their market. Tight, specific, second-person, audit-ready. The reader should never feel sold to.
- Possessive. "Your AI Workforce," "your question," "your brief," "your market." Generic "an AI Workforce" or "the workforce" reads like product description.
- Concrete. Real numbers, real states, real signals. "Four U.S. states finalize new EPR fee schedules" beats "regulatory changes are accelerating."
- Restrained. One serif italic per section, max. One pull-quote per page. Gold accents earn their place by scarcity.
- Audit-ready. Every public claim should be defensible. "Sources or it does not ship" is both internal discipline and external voice.
- Quiet authority. No exclamations, no superlatives, no "revolutionary." Confidence comes from precision, not volume.
Do & Don't
Do
- "Your AI Workforce monitors the external forces shaping your business."
- "Routes the work to whichever specialists are relevant — sometimes one, sometimes all five."
- "More than a quarter century of curated intelligence."
Don't
- "An AI-powered solution that empowers business growth."
- "Revolutionary, game-changing intelligence platform."
- "For over 25 years" — we say "more than a quarter century" instead.
Language Guidelines
- Standard American English. Numbers below 10 spelled out except when stating quantified proof points ("4 states," "5 specialists").
- Industry terms are welcome — EPR, PFAS, REACH, OCC, CSRD — this is a B2B audience that lives in them.
- Specialist names render in ALL CAPS (VORA, COMPLY, NOVA, EDGE, ORION, VISTA). The company name is "Industry Intelligence" — "Inc." appears in legal contexts only.
- Em-dashes (—) over parentheticals where the aside matters. Serif italic over bold where you want quiet emphasis.
Audience Personas
Target Audience Profiles
Corporate Executives
Seeking strategic insights
Market Analysts
Evaluating market trends and data
Product Managers
Assessing market positioning
Sales Teams
Understanding market dynamics for sales strategy
Customer Journeys
Awareness
Discovery via digital marketing, events, and referrals
Consideration
Engagement with blogs, webinars, and case studies
Decision
Direct consultations and personalized demonstrations
Application Guidelines
Digital Applications
- Maintain a clean, intuitive interface across all digital platforms
- Ensure WCAG compliance for accessibility
Environmental Branding
- Office branding should reflect the company's colors and professional aesthetic
- Event booths should use branded elements to ensure consistency
Legal and Compliance
Trademark Usage
- The company logo and tagline are trademarked
- Proper usage is required to protect brand integrity
Compliance Standards
Adhere to industry regulations in all communications
Internal Brand Engagement
Employee Communication
Employees should align with brand values in internal and external communications
Brand Training Resources
Ongoing training ensures employees represent the brand accurately
Accessibility Standards
- Implement WCAG 2.1 guidelines for digital content
- Ensure inclusivity in brand messaging and design
Crisis Communication Guidelines
Protocol
Establish procedures to maintain brand integrity during crises
Messaging Framework
Provide templates and tone guidelines for crisis communications
Measurement and Evaluation
Brand Performance Metrics
Define KPIs to assess brand consistency and effectiveness
Feedback Mechanisms
Collect and analyze stakeholder feedback for continuous improvement
Contact Information
Brand Management Team
Industry Intelligence Inc.
1990 S Bundy Dr. Suite #380
Los Angeles, CA 90025
Phone: +1 (310) 553 0008
Email: contact@industryintel.com
Website: www.industryintel.com
Social Media Strategy
Platform Guidelines
Content Guidelines