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Industry Intelligence

Packaging Executive At Major Pharmaceutical Manufacturer Aligns Global Teams Using Industry Intelligence Solutions

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Yee-Wah Chow Mar 19, 2025 2 min read
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Pharmaceutical Packaging
 

Project at a Glance

Industry: Pharmaceuticals

Company Size: $44 Billion

Client Needs:
  • Global team alignment
  • Real-time market insights
  • Decision support
 

The Challenge

In the world of packaging, it's imperative to make business decisions based on the latest industry research and trends. But that tsunami of information can also overwhelm a team. That's why the Director of Packaging Technology and Engineering for a leading pharmaceutical company championed to have Industry Intelligence be his market information partner as he took on a new role leading a team that handles packaging and procurement activities across the U.S., Europe and Asia. His challenge? How to align cross-functional teams around the globe and feel confident they had the right information to stay on top of the latest industry developments without being overloaded.

 

The Solution

Industry Intelligence created custom, market-specific reports that are mapped to meet the team's unique needs. The daily report helps his team get on the same page about issues like sustainability, carbon neutrality, supply chain management, R&D, customer and supplier news, and competitor updates. He also uses Industry Intelligence's comprehensive dashboard to delve deeper into topics of interest. Now, sharing information with his team is easy and often spurs dialogue over email or at the next team meeting. The report also helps identify information 'that may be outside the awareness of our sales force or technical knowledge database.'

"Industry Intelligence helps us understand where we sit in the industry and helps us answer perhaps the most important question: Are we on the right path?"

— Director of Packaging Technology and Engineering

 

The Benefits

Industry Intelligence gets the team on the same page in just minutes every day. The service helps everyone feel confident they are prepared to make the right business decisions.

The market intelligence helps the client's packaging leaders create business cases and adds fuel to the exsiting projects the team is already working on.

Quantifiable ROI: The client says that the market intelligence service has delivered "multimillion-dollar impacts" across the company's businesses and customer channels. It provides a "clear sense of direction," ensuring that every project owner in the global organization are on the right track and making the right decisions.

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