This is how I would describe the importance of your services to us. If it's not on the Industry Intelligence news feed, then it didn't happen. Because if it's not there, it doesn't get brought up in meetings, sales reps and senior management aren't talking about it – nobody's talking about it. It's almost like it didn't happen. But if it's there, it really happened.
Project at a Glance
Industry: Paper
Company Size: $330 Million
- Strategic alignment
- Reliable Market insights
- Team collaboration
The Challenge
A specialty paper manufacturer struggled to align its teams to a common goal and to make everyone aware of key business drivers and trends. Every time the team sat down to discuss sales or market trends, everybody had a different number – and the same was true of news and information.
You couldn't sit down in a meeting and have everybody be level-set,' said the Director of Marketing. That created a challenge in how people used their time and how quickly teams were able to react together in a changing industry landscape. The company turned to Industry Intelligence for help.
The Solution
Industry Intelligence provides manufacturers with an Enterprise Market Intelligence license, which includes a daily report delivered via email and seamless integration within the company’s intranet, directly into employees’ workflows. This integration enables team members to access market intelligence instantly and in innovative ways.
All employees receive customized daily reports tailored to their needs, including a company-wide corporate report and team-specific reports covering topics like sustainability, food packaging, and other areas chosen by each team.
Integration within the client's internal platforms is critical because that is where the team is already engaged. The customization, which involves having different ways of pushing market insights to the employees, who can be anywhere, is the most crucial.
"This is how I would describe the importance of your services to our company. If it's not on the Industry Intelligence news feed, then it didn't happen. Because if it's not there, it doesn't get brought up in meetings, sales reps and senior management aren't talking about it – nobody's talking about it. It's almost like it didn't happen. But if it's there, it really happened."
The Benefits
Industry Intelligence helps the client align its team members' workflow with critical views on the competitive landscape, economic indicators, customer and market insights, and key business drivers in sustainability and supply chain.
Across the company, teams use the constant pulse of curated news and insights to align and act quickly whenever they identify opportunities and risks. Everyone from the CEO to the salesperson is aligned on market scenarios. And strategy can finally be developed and implemented across the organization.