FDA increases fortification levels of vitamin D allowed within cereal category, now allows fortification of vitamin D in grain-based bars; change comes after petition by Kellogg, which says move will positively impact public health

BATTLE CREEK, Michigan , January 9, 2023 (press release) –

Vitamin D in Kellogg cereals and snacks will positively impact public health

Following a petition from Kellogg Company, the U.S. Food and Drug Administration (FDA) recently announced increases to the fortification levels of Vitamin D allowed within the cereal category and now allows fortification of Vitamin D in grain-based bars.

Kellogg Company is committed to addressing "hidden hunger," or micronutrient deficiencies, through both inherent sources and fortification as part of its Better Days Promise environmental, social and governance (ESG) strategyOpens in a new window. Seeing an opportunity to help improve public health through food, Kellogg petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D, a nutrient of concern among Americans.

More than 90% of Americans do not consume enough Vitamin D¹. Recommendation intakes are difficult to achieve through natural food sources like fatty fish, egg yolks and certain mushrooms. About six in 10 consumers (59%) report wanting to add more Vitamin D to their diet².

"Kellogg fortified cereals and milk have long been a delicious and affordable way to get Vitamin D," says Nigel Hughes, Kellogg Company's SVP, Global R&D and Innovation. "Now, everyday foods, like cereal and grain-based bars, can go even further toward helping people access and consume Vitamin D, creating better days for 3 billion people by the end of 2030."

In addition to fortifying foods with Vitamin D, Kellogg is also innovating new foods leveraging inherent sources of the nutrient. Pure Organic Crackers made with Cheese and Veggies will be the first better-for-you cracker to have a good source (10% Daily Value) of Vitamin D from mushroom powder. The crackers will appear on supermarket shelves in January.

Kellogg will continue to utilize ingredients and fortification to provide delicious, affordable and accessible options to help consumers increase Vitamin D in their diet.

To help consumers quickly identify these foods, many of our new foods will include the percent Daily Value on Facts Up Front packaging callouts. All Kellogg foods list the Vitamin D content on the Nutrition Facts Panel.

1. DGA '20-'25
2. Hartman Group Health & Wellness, 2021 Report

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's^® Better DaysOpens in a new window ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.comOpens in a new window. 

SOURCE Kellogg Company