Close

Nestle Nigeria announces launch of new Nido Milk and Soya Instant Powder Mix, aimed at being a milk and plant-based complement for beverages and cereals

Nigeria Oct 17, 2023 Press Release 2 min read

Exclusive Industry Insights

By submitting, you agree to our Privacy Policy

Share this article:

Nigeria , October 17, 2023 (press release) –

Nestlé has launched additional brand to its nutrition portfolio, NIDO Milk and Soya Instant Powder Mix. This innovative product combines the double goodness of milk and soya, fortified with iron to provide consumers with an affordable, delicious and nutritious creamy milk and plant-based complement for beverages and cereals.

For over 62 years, Nestlé has been part of the daily nutrition of millions of households in Nigeria , by consistently using its research and development capabilities to unlock the power of food to enhance the wellbeing of individuals and families.

According to Ifeanyi Orabuche, the Category and Marketing Manager, Dairy, 'NIDO Milk and Soya is our first affordable fortified dairy and plant blend in the Nigerian market. This unique blend of filled milk and soya is a source of Iron and has other essential nutrients including Protein, Calcium, Vitamin C, and dietary fiber which supports digestion.

NIDO Milk and Soya joins our portfolio of fortified products to help address the high rate of micronutrient deficiency, especially of Iron in the country.'

According to the Journal of Public Health in Africa , the prevalence of anemia among school age children in Nigeria is 71% and among women, 47.3%. NIDO Milk and Soya Instant Powder Mix was developed by local experts in Nestlé's

R and D Center in Abidjan and is produced locally in Nigeria using 100% locally sourced soyabeans. It is a result of Nestlé's progress in product innovation and renovation to meet the growing consumer demand for affordable nutrition

options that also create societal value.

'At Nestlé, our decisions are guided by our purpose of unlocking the power of food to enhance quality of life for everyone today and for future generations. With this new product, we are helping to sustain a steady source of revenue to improve the livelihoods of the local farmers who supply the soyabeans used in the production of NIDO Milk and Soya,' said Victoria Uwadoka , the Corporate Communications, Public Affairs and Sustainability lead at Nestlé Nigeria .

'This launch is part of Nestlé Nigeria's ongoing commitment to offering affordable, wholesome and nutritious options for consumers across the country, while providing long term benefits that are good for individuals and families, good for communities and good for the planet,' she concluded.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Stay Ahead of Changes

Don't Wait. Stay Informed.

The world and your industry are changing too fast. You need to know what's happening, and our Legislation Monitor can help. It's a critical resource for anyone who wants to stay ahead of regulatory and legal challenges. Then, discover the other ways that Industry Intelligence Inc. can help your business.

Cookie Preferences

This website uses cookies to enhance your browsing experience, analyze site performance, and deliver personalized content. We use a minimal cookie to remember your preferences. For detailed information about our cookie usage, please review our Privacy Policy.