Lewis Hamilton invests in Bramble, plant-based dog food brand; Hamilton's bulldog Roscoe named chief taste officer

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Bramble, the world’s first vet-formulated, plant-based fresh food for dogs, recently announced its newest investor: Seven-time Formula One world champion Lewis Hamilton. Lewis is joined by his bulldog, Roscoe, who will become the brand’s chief taste officer. As a dedicated investor and partner, Hamilton and Roscoe’s work with Bramble will focus on highlighting the positive and transformative impact of a whole food, plant-based approach.

As an advocate for plant-based living, Hamilton first introduced his 12-year-old bulldog, Roscoe, to a plant-based diet in 2020. Soon after, Roscoe showed significant health improvements including increased energy, a shinier coat and healthier skin, ultimately leading Hamilton to seek out a vegan dog food brand and discover Bramble. Dog health and longevity is central to the brand’s identity, which is named Bramble after the once longest-living dog that followed a fresh, vegan diet.

“Roscoe and I are thrilled to team up with Bramble,” said Hamilton. “This extends beyond a traditional investment for me, as this is a space I care deeply about and am excited to support. As someone who’s continuously looking to improve my health and find the right food to keep my energy levels up, I think we should look to do the same for our pets, and I want to give Roscoe the best ingredients to keep him healthy and active. Bramble ticked all the boxes for me. It’s great to see how far plant-based food has come in the last five years, and I look forward to working with the passionate and dedicated team at Bramble to spread the message about how beneficial a plant-based diet can be for our dogs.”

Founded in 2021, Bramble provides superior quality, veterinary-formulated, plant-based food without sacrificing the meaty taste and enjoyment dogs’ deserve. Amanda Rolat, dog mom and former attorney, created Bramble when she was unable to find a pet food that aligned with her values about health, sustainability and animal welfare.

Bramble’s high-protein meals ensure dogs receive a complete and balanced diet that exceeds the Association of American Feed Control Officials (AAFCO) standards. A first of its kind independent feeding trial at the University of Illinois showed incredible results that dogs who were fed Bramble had significantly lower cholesterol and triglycerides, as well as healthier microbiomes.

“I couldn’t be happier about this partnership and to join forces with Lewis Hamilton, a fellow dog parent and animal advocate,” said Rolat, CEO of Bramble. “I created Bramble because I truly believe that dogs and their caregivers deserve access to complete and balanced food that is nutritionally-packed while also being free from pesticides, antibiotics, growth hormones, carcinogens, and other harmful contaminants. As omnivores, dogs are able to get their nutrients from a plant-based diet if formulated correctly. I’m looking forward to working with Lewis and Roscoe to raise awareness for Bramble in a genuine, creative, and fun way.”

Bramble currently offers two premium dog food options: The Cowbell and The Roost. With no preservatives or chemicals, Bramble sources its ingredients in the U.S.A. and gently cooks all recipes in small batches before freezing to ensure maximum nutrition. In addition to Bramble’s fresh dog food offerings, the company recently debuted two organic, human-grade treat options: Maple Bac’n and Carob Pumpkin. Formulated with the same ideals and goals as the fresh food, Bramble’s treats focus on superior ingredients and health, while maintaining all the savory tastes we want for pets.