LOS ANGELES
,
July 30, 2013
(press release)
–
As Temperatures Heat Up, "Frozen Foam Beer," Wildly Popular in Japan, Now Available at Dodger Stadium and Select Restaurants and Bars
Fresh on the heels of a wildly successful launch in Japan, Kirin Brewery unleashes its latest beer innovation -- Kirin Ichiban Frozen Beer -- on Los Angeles, just in time for the summer heat. Kirin Ichiban Frozen Beer is Kirin's premium quality 100% malt, first press draft beer topped with a 23°F frozen beer foam that keeps the beer chilled for 30 minutes. The frosty brew, made with an exclusive Kirin Ichiban Frozen Beer machine, is currently available at Dodger Stadium and select restaurants and bars in Los Angeles.
Made with a patented, innovative frozen stirring technology called "frozen agitation," a process where air is blown into the beer as it is continuously stirred and chilled, the frozen foam provides a smooth but unique "cool and refreshing" texture, and acts as a lid to maintain the temperature at which it was poured. In short, it's a brand new way of drinking beer.
"The Frozen Beer was first introduced last year in Tokyo and quickly became a huge hit, served at more than 1,300 restaurants in Japan," said Randy Higa, president of Kirin Brewery of America. "After test-launches in Honolulu and Orlando and overwhelmingly positive feedback, Kirin Ichiban Frozen Beer is ready for a larger presence in the U.S. We couldn't think of a better place for this beer to make its California debut than sunny Los Angeles."
In addition to Los Angeles, Kirin also plans to launch Kirin Ichiban Frozen Beer this summer in other select U.S. markets, including locations in Honolulu and New York, and at the Japan Pavilion at Epcot in Orlando.
Kirin Brewery Company, Ltd., headquartered in Tokyo, is one of Japan's most prominent and respected breweries, and among the top ten brewers in the world. Its history dates back to 1888 and in that time, the name Kirin has become synonymous in Japan and around the world with beer of the highest quality.
Kirin Brewery of America LLC oversees Kirin's beer business in North America, and is a wholly-owned subsidiary of Kirin Brewery Co., Ltd.
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