ATLANTA , January 4, 2023 (press release) –
A new year, a new brand campaign.
2023 is off to a big start with the launch of Angel Soft’s® first-ever animated campaign and a new cast of characters. The highly recognizable Angel Baby has come to life with her hardworking crew at their toilet paper factory up in the clouds. They are making sure Angel Soft® toilet paper is dependably and consistently everything it needs to be: Soft and Strong. Simple!
This is the first time since the brand’s launch in 1987 that the Angel Baby has extended beyond packaging into a fully integrated marketing campaign.
“It has been exciting to bring our on-pack Angel Baby to life in our ownable brand world,” said Nicole Cook, senior director, brand building. "Angel has many stories to tell and this is just the beginning. We can’t wait to see where our cast ends up next!”
View this charming new brand world and cast of characters in TVC, streaming video, OLV, social, audio, shopper marketing and on our refreshed Angel Soft website.
Industry Intelligence Editor's Note: This press release omits select charts and/or marketing language for editorial clarity. Click here to view the full report.
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