Project at a Glance
Industry: Packaging
Company Size: $1.2 Billion
Pain Points:
- Chaotic information management
- Sales enablement inefficiency
- Tracking many markets at once
The Challenge
The VP of Global Marketing for a major packaging company approached Industry Intelligence with a critical challenge: information overload. Despite being a large organization with abundant resources, team members were overwhelmed by the sheer volume of information. They needed up-to-date insights into their industry, particularly regarding supply chain and technology innovations. Most importantly, they required tools to effectively track competitors, key customers, and prospects.
Operating across multiple markets—such as food and beverage, personal and household products, packaging, pharmaceuticals, and retail—the company struggled to monitor them all. Relying on multiple sources made it impossible to consolidate everything into a unified view. To complicate matters further, rapid change across industries exacerbated the challenge of staying ahead of developments on multiple fronts. The company turned to Industry Intelligence to equip its 100-plus salespeople with actionable, daily intelligence, cutting through the chaos of information overload.
The Solution
The Industry Intelligence team worked with the VP of Global Marketing to deliver highly focused daily reports, customized for the targeted information each team needed. Industry Intelligence also designed a quarterly competitor report, which has proved to be a valuable resource for both senior management and the strategy team. 'We didn't use any other services that were as comprehensive as Industry Intelligence,' the VP said.
"Without Industry Intelligence, we would not have been as successful a company, and I would not have been successful as a leader. The quality and frequency of the information is industry-leading, and the folks at Industry Intel are so willing to help you succeed as a client."
The Benefits
With instant access to insights in a wide range of topics, everyone in the company now has a clear view of the entire market landscape to identify trends and opportunities. Armed with in-depth market knowledge, the salespeople can help their customers stay ahead as well.
Industry Intelligence's daily report helps the company mitigate expensive and risky blind spots on issues affecting its partners throughout the supply chain.
Initially adopted as sales enablement tools, Industry Intelligence's solutions were quickly embraced by the client's senior leaders for strategic planning, guiding investment decisions to future-proof the company.