Project at a Glance
Industry: Specialty Paper
Company Size: $500 million
Major Industry Trends:
- Biodegradable materials
- Toxic ingredients
- Single-use packaging
The Challenge
In today's fiercely competitive market, even a leading company must aggressively seek out new business opportunities to maintain its edge. As federal and state legislators introduce initiatives to restrict the use of non-degradable materials and toxic ingredients in disposable products, significant business development potential emerges.
Innovative, eco-friendly, high-performance specialty paper may serve as an alternative material for manufacturers aiming to meet environmental protection compliance standards. However, to uncover these opportunities, the specialty paper supplier needs a legislation tracking tool that can be used by business development professionals who want to move quickly without being bogged down by jargonistic legal terms.
The Solution
The company approached Industry Intelligence Inc. for a solution to monitor new and proposed laws across the nation that would indicate market development opportunities. After understanding how the client's sales team tracks market drivers to create new business, Industry Intelligence's team of engineers and content editors built a customized Legislation Monitor.
With AI-powered bill digests in layperson language and a tagging system designed for business professionals, the Legislation Monitor allows for an easy deep dive into legislative actions covering PFAS, BPA, carcinogens, biodegradable or compostable materials, food safety, single-use packaging, and plastic bans.
"By leveraging the Legislation Monitor, we proactively adapt to regulatory changes, positioning ourselves as industry leaders in compliance and innovation."
The Benefits
Legislation Monitor's user-friendly interface enables the manufacturer's sales leaders to easily view emerging public policies state-by-state, uncovering opportunities at an early stage so that go-to-market activities can be planned without delay.
Access to real-time legislative updates has given the company a competitive edge, allowing the product developers to offer compliant solutions ahead of key competitors.
Quantifiable ROI: Within six months of implementation, the sales team identified and pursued 15 new business opportunities directly linked to emerging legislation.