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How to Identify and Analyze Market Intelligence Sources
Savvy business leaders rely on market intelligence to take the pulse of the markets they serve. Good information from reliable sources can help company leaders identify trends, find new markets and opportunities, stay up to date on the activities of competitors, and learn about potential business disruptors and threats before they can cause harm. Yet all information isn’t equal. To make good business decisions, business leaders need market intelligence from trusted sources. You need to examine and understand the attributes that distinguish trusted sources of market intelligence from potentially non-reliable ones. It’s important to note that market intelligence is not…