Featured Success Story
From Blind Spots to Bullseyes: 360-Degree Market View and AI-Assisted Legislation Monitor Help Chemical Manufacturer Grow Partnership Revenue
Overview
Project at a Glance Industry: Chemical Company Size: $25 billion Major Industry Trends: Regulatory changes Evolving customer demand Partnerships entail risky, upfront R&D investments The Challenge In the specialty chemicals sector, where clients demand customized, novel solutions that entail upfront investments in R&D, business success often hinges on having productive partnerships. A chemical manufacturer discovered that blind spots in its markets were undermining its business partnerships. Despite collaboration with business partners in each market, these efforts were hampered by limited insights into public policy changes and evolving market demands. The manufacturer frequently found itself guessing at critical junctures.…
