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Market Intelligence vs. Information: Growing Your Business with the Right Tool
Whether you are a business executive, organizational leader, or team participant, you face pivotal questions every day about your market. How extensive is it? What motivates your customers? How are your competitors evolving? The answers are often buried in an unceasing stream of news and commentaries, all buzzing through the internet around the clock. Information vs. Intelligence: A Crucial Distinction In this age of information overload, gaining a competitive edge means moving faster and more decisively, while armed with relevant data. That hinges on harnessing market intelligence to discern relevant trends rather than passively collecting and sorting through disorganized information.…