Competitive Intelligence in a Dynamic Business Market
To succeed in business and deliver results in highly competitive markets, you need timely and relevant intelligence. Decisions and planning should be based on data, and you need the perspective and insight gathered through market intelligence. But staying on top of competitor movement can be challenging, and many companies struggle with creating an effective competitive intelligence process. This can leave the business at risk. What Is Competitive Intelligence? Competitive intelligence is the systematic process of gathering and analyzing information about your competitive environment. This practice goes beyond creating profiles of key competitors using static data, such as annual financials, employment…
